OPINION
Alternative investments

The coming wave of US homebuyers

It’s important to consider who potential homebuyers are and the answer, increasingly, is millennials. Image: Bloomberg

How higher rates for longer could be positive for US consumption.

As investors begin to think about how to position portfolios for November’s US election, one recurring question is why president Joe Biden gets so little credit, in the polls, for America’s strong economic performance.

The most obvious answer is that the ordinary American feels the immediate pain of inflation and high rates more than the somewhat abstract benefits of GDP growth and job security. The opinion polls appear less anomalous when seen next to the Conference Board’s Consumer Confidence Index, which has plummeted to a level last seen in summer 2022, when energy prices were soaring and the US Federal Reserve was throwing 75 basis point rate hikes onto the flames of inflation.

The last few months’ stubborn inflation data has led the market to price for just two rate cuts this year, at best, and the consensus sees this as a major reason for consumer pessimism — and Biden’s low rating on the economy.

But what if the prospect of higher rates for longer turns out to be a positive for consumer spending? That sounds counterintuitive until you look at the US housing market.

Tumbleweed

Superficially, that market does not seem like a hotbed of activity.

Existing home sales are down some 25 to 30 per cent from pre-pandemic levels, according to the National Association of Realtors (NAR). That decline is closely echoed by the Mortgage Bankers Association of America (MBA) Purchase Index, which measures mortgage applications with refinancings and other nonpurchase loans stripped out.

Both measures started to slide during 2022, revealing a clear story: as interest rates surged, potential homebuyers sat on the sidelines to await the return of cheaper mortgages, leaving the housing market to be overrun by tumbleweed.

The Fed rate remains above 5 per cent. The MBA average 30-year mortgage rate climbed back above 7 per cent in April, and for the first time it is cheaper to rent than to buy across all 50 of the largest metropolitan areas in the US — almost 40 per cent cheaper, according to financial products comparison site Bankrate.

So, why would anyone anticipate a housing market rebound?

Homebuyer holdouts nearing capitulation

The answer is that the psychology of the housing market can change just like the psychology of the bond market. Investors have priced for higher rates for longer and, in our view, there is no reason to assume that potential homebuyers haven’t made the same adjustment.

Six months ago, the calculation is likely to have been, “If I wait another year, my mortgage probably won’t be the 3 per cent I’d have gotten in 2021, but it might be more like 4 to 5 per cent.” Today, 6 per cent-plus looks nailed on for the foreseeable future. In the meantime, house prices are up another 3 per cent.

It is possible that a tipping point was reached in the fourth quarter of last year, when the MBA Purchase Index appears to have bottomed out. Today, we believe the last homebuyer holdouts may be nearing capitulation.

The millennial-homebuyer wave

Finally, it’s important to consider who these potential homebuyers are. The answer, increasingly, is millennials.

For a long time, the assumption was that millennials would never buy their own homes. They were saddled with too much student debt, they didn’t want to take the long-term financial risk of a mortgage, they were less likely to form households.

It turns out the home-owning culture of America is more deeply ingrained than that. Millennials appear to be doing just what their forebears did, only a little later in life.

More than half of millennials were homeowners by 2022, according to an analysis of US census data by apartment search website RentCafe. And time is getting on for the rest of them: the median millennial came into the pandemic turning 30, but is now starting to think about life as a 40-something.

Sure enough, more and more are taking the homebuying plunge. According to the NAR, in April they surpassed baby boomers as the largest demographic group of homebuyers in the US, at 38 per cent of the market, up rapidly from just 28 per cent last year.

Confounding expectations

This is potentially impactful for the wider economy.

It could provide fresh impetus to rising US house prices, which then feed into broad wealth effects and higher municipal revenues.

And because we are talking mostly about millennial first-time buyers, we are also talking about new demand for consumer durables and other household goods, as well as home improvement goods and services. In addition, this would be a wave of consumers able to borrow against home equity for the first time, at cheaper rates than credit card debt.

Consumer confidence surveys may be unearthing some caution at the moment. Nonetheless, US consumers have so far weathered high interest rates better than most economists had expected. If the acceptance of higher rates for longer releases a wave of pent-up homebuying, perhaps they will continue to confound those expectations. And maybe Joe Biden will be one of the few people not moving house over the next 12 months.

 

 

 

 

 

 

 

 

Shannon L. Saccocia, chief investment officer, private wealth, Neuberger Berman

 

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