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Home / Awards / Global Private Banking Awards 2012 / Best Private Bank in United Arab Emirates

National Bank of Abu Dhabi

“One of our greatest strengths in private banking is being part of National Bank of Abu Dhabi, the number one bank in the UAE, one of the 50 safest banks in the world and the safest bank in the Middle East,” says Ashraf Mazahreh, head of private banking, UAE, at National Bank of Abu Dhabi (NBAD).

The bank delivers a one-stop-shop of personalised financial solutions, leveraging the expertise of various businesses within the group, and offering tailored portfolio services which are designed around a client’s risk tolerance to different asset classes.

“The choice of onshore and offshore booking is our key unique selling point,” says Mr Mazahreh. “Clients can choose to implement their investment strategy through Private Banking in the UAE and/or NBAD Private Banking Suisse with an open-architecture platform supported by highly experienced investment specialists.”

Trust services, wealth protection and estate planning are also competitive services offered to clients through NBAD’s wholly-owned ‘NBAD Trust Company (Jersey) Limited’.

The bank describes its objective as keeping the client happy by protecting and growing his wealth through systematic and relevant advice on a consistent basis rather than focusing on a quick sale of investment products. “Transparency and efficiency in servicing clients remain as a priority for every private banker in NBAD,” says Mr Mazahreh. CJ