Those frightened away by the financial crisis and some high profile frauds are slowly coming back, but they want to calculate fees on their own terms, and require a much deeper explanation of the strategy. At the same time, the type of people working for hedge funds is also changing. This is now regarded as more of a professional rather than lifestyle choice. Professor Amin Rajan of the CREATE consultancy talks to Yuri Bender about the rapid professionalisation of the alternative investments world.
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