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Asia expanding in a sustainable direction
25 February, 2010

Improving levels of data availability mean that those looking to invest in the Asian growth story can now evaluate which companies are run in a sustainable manner, thus reducing risk, writes Elisa Trovato

The remarkable pace of change in environmental, social, and corporate governance (ESG) in Asia, coupled with growing availability of data and firms’ increased reporting requirements will drive additional cash inflows in emerging Asia, according to a recent report published by Vontobel Asset Management

“Investors realise that Asia is a fantastic investment opportunity but many hold assets back because they see strong sustainability risks,” says Falko Paetzold, senior sustainability analyst at the firm and author of the study. These risks include high incidence of air and water pollution, low work standards, child labour, product safety and food security issues. On the governance side, challenges arise from concentrated shareholder structures as well as limited regulation.

“What investors don’t know is that thanks to the progress achieved in data availability for identifying companies with high standards of sustainability, it is possible to limit that risk and to actually profit from related investment opportunities,” he adds.

By contrast to the West where civil society is demanding and driving forward a process of sustainable development, in Asia it is the often strong-handed governments themselves who are taking decisive action towards more sustainable models. But the difference between leaders, progressive companies with comprehensive sustainability initiatives, and the laggards, whose actions in the sustainability space are more of a defensive nature, is much greater than in Europe, and so are the associated risks and opportunities.

“We aim at picking the companies that are best positioned, most active and transparent in the sustainability space. The business case for sustainability funds in Asia is enormous. Funds that do not invest in a sustainable way, potentially have a much higher exposure to risks,” says Mr Paetzold.

The thematic sustainable Asia ex-Japan fund, which is part of the Vontobel Luxembourg-based global responsibility product line launched at the end of 2008, has a similar sector and geographical allocation to its MSCI Asia ex Japan benchmark. But under-weights are applied to those sectors that are notably difficult in terms of sustainability performance such as oil and gas, metals and mining, while sectors such as banks or IT are overweight. The fund draws from an investment universe of around 300 companies.

Vontobel anticipates strong growth in the volumes of sustainable investments in Asia ex Japan by 2015. The current $20bn (€14.6bn) in sustainable investments, which have increased from $50m in 2002, represents just 0.4 per cent of the global sustainable assets under management. An increase up to the current global average share of sustainable investments alone would mean such assets rising to $1,500bn in the region and could increase to $4,000bn by 2015 if they grew at global rates. “One important topic to consider is that ESG data will become mainstream, and sustainability factors will increasingly be priced into equity valuations,” says Mr Paetzold.

Mike Hanbury-Williams, head of Pacific assets at F&C sees that Asian companies are definitely progressing and moving in the right direction, in terms of acknowledging the importance of sustainability issues. However he questions whether the fund industry is at the stage where he can run a general product solely with that type of sustainable investments.

Challenges may vary and they may involve convincing a belligerent owner of a company to run his business using a more sustainable shareholder structure. Often companies that do not treat shareholders well have the same valuation multiples as those who do and some companies may not even realise that those are the kind of questions people ask, he says. However, good quality of management will continue to be built into the assessment of a company, and if there is a situation which will physically impact on the underlying performance of the firm, they will actively vote to encourage the right moves; a refusal to do so will result in a decision not to invest, says Mr Hanbury-Williams.

Global sustainable funds increasingly have a large exposure to so called developing countries. Natixis Asset Management has recently launched a global equity, thematic sustainable fund, the Global Impact Climate Change fund, which aims at having at least 25 per cent exposure to emerging markets, investing in companies listed in Brazil, Russia, India and China, (Bric), Eastern Europe as well as peripheral countries to the Bric, explains Carlos Joly, chairman of the climate change scientific committee at Natixis Asset Management. “It is a myth that emerging markets are much more volatile and risky than developed countries. The world has changed.”

Although sustainability risks are still remarkable, both in developed markets and emerging markets, in the latter challenges relate to the difficulties of finding sufficiently attractive companies, both from a financial and sustainability point of view. Companies known to operate in a sustainable way are mainly multi-nationals, large caps. Also, while most firms do not operate in a sustainable way, there are many which may do, but are not reporting.






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